AB InBev

For those who left us without saying goodbye.

An integrated project in which I had the chance to lead the digital experience, social amplification and a Live-streaming event based on a beautiful concept from Ogilvy’s creative team.

To capture the ancient-Mexican tradition of dealing with death through poetry, Cerveza Victoria created a poetic film and an online experience compliments to let people write their own poems on a 3D altar and share it as an ode on social media. Closing the campaign, we produced A Loving Goodbye: a live-stream show in which we read users’ poems and paid tribute to late Mexican musicians with performances from artists across genres.

Tech approach: We delivered an interactive WebGL experience, challenged social formats and crafted an interactive live event.