JORDAN

Nike asked us to help unveil the new Air Jordan XXXV—a launch shrouded in anticipation and excitement. The challenge was to pay off the hype without a physical event in a year where social distancing is the name of the game. We devised an unveil unlike any other, The site gives access to an AR preview of the new Jordans, and animations starring top (W)NBA players rocking them. As a digital keepsake, we also designed bespoke ‘GIFts’ featuring press invitees in the same otherworldly style.

Tech approach: Using WebGL and an AR web app, we put a virtual shoe in users’ hands. The digital unveil came complete with awe-inspiring animations starring top athletes, to keep hype among the Jordan community at an astronomical high.