KFC

To launch the new Kentucky chicken sandwich we joined forces with renowned Mexican rapper Aczino, who composed an original song about the KCS.

We then invited everyone to follow his steps with a simple challenge: craft your finest rhymes and receive a 30% discount. In no time, the initiative sparked a rap frenzy across restaurants, drive-throughs, and social media platforms—amassing over a hundred million views and turning KFC into a three-day trending topic.