COCA -COLA / GOOGLE

Special edition of Google’s world-famous action “A year in search”

To show that at Christmas “what we share is stronger”. Coca- Cola joined Google to reveal how the trends that have divided users throughout the year are being left behind during the holiday season, which brings us together around the Christmas spirit.

Tech approach: We created a special edition of the Google Trends platform that allows users to explore the topics that have divided humanity throughout the year, along with the topics that are bringing them together in December using Hot Search, the solution that enables users to see the most popular Google searches in real-time.