AEROMÉXICO
How can you reject something you’ve got inside?
Today there is a lot of hatred and disregard in America towards Mexico.
But since immigration in the USA goes as far as the 1800s, a big percentage of Mexican ascendance in the USA doesn’t even know it yet.
We created DNA Discounts: a promotion based on Americans DNA: the more Mexican they are, the more discount they get
JORDAN
Nike asked us to help unveil the new Air Jordan XXXV—a launch shrouded in anticipation and excitement. The challenge was to pay off the hype without a physical event in a year where social distancing is the name of the game. We devised an unveil unlike any other, The site gives access to an AR preview of the new Jordans, and animations starring top (W)NBA players rocking them. As a digital keepsake, we also designed bespoke ‘GIFts’ featuring press invitees in the same otherworldly style.
Tech approach: Using WebGL and an AR web app, we put a virtual shoe in users’ hands. The digital unveil came complete with awe-inspiring animations starring top athletes, to keep hype among the Jordan community at an astronomical high.
KFC
Soccer has millions of celebrations, but there's one that can only be used by KFC.
We changed our iconic slogan and hacked the world's most popular soccer video game by inviting players to make the #Fingerlickingoal celebration with their favorite players and share it on social media for Finger licking prizes.
ABINVEB
Barranquilla’s Carnival is one of Colombia’s most beloved celebrations. Because of COVID-19, the UNESCO ‘Masterpiece of Intangible Cultural Heritage’ would not take place for the first time in living memory. Together with longtime sponsor, Cerveza Águila, we stepped in to continue the tradition. We organised a virtual parade inside a video game—complete with a live commentary.
Tech approach: Taking advantage of American Truck Simulator’s customisations options, we painstakingly recreated the streets of Barranquilla and worked with chariot designer Hernando Arteta to craft an entire float. Gamers from around the world helped to literally drive the initiative and spread the celebration to other countries.
KFC
To launch the new Kentucky chicken sandwich we joined forces with renowned Mexican rapper Aczino, who composed an original song about the KCS.
We then invited everyone to follow his steps with a simple challenge: craft your finest rhymes and receive a 30% discount. In no time, the initiative sparked a rap frenzy across restaurants, drive-throughs, and social media platforms—amassing over a hundred million views and turning KFC into a three-day trending topic.
ADIDAS
Back-to-School FW23 Live Unordinary Collection, which features content that can be scaled and rolled out to markets worldwide.
Creative director: Theo Von Aspern
KFC
KFC
Whilst many brands advocate responsible consumption, we stood for something very different. To introduce KFC Gravy, we invited people to unleash their inner instincts under a new umbrella: Gravy irresponsibly.
Tech Approach: We've created The Gravyator, a high-tech device capable of detecting and gravying any kind of food.
adidas
We orchestrated a sly hack in the 2022 World Cup film, sliding in Indigoooals – Benzema's new fav cereal – to ignite the Web3 scene.
Indigo Herz, the Bored Ape and adidas Web3 ambassador, slyly hides a wallet address on the box. enticing the Web3 community and football fans to unlock exclusive swag.
Hours post-launch, Web3 exploded on Discord and Twitter! Indigo's cereal box took over, even scoring Snapchat AR filters. The grand finale? Indigoooals gracing Burj Khalifa before the World Cup.
adidas
We Infiltrated the adidas WWC shoot, hung out with football legends, and cooked up some content to invite football lovers around the world to watch the Women's World Cup, an event impossible to ignore.
adidas
To present the new Ultraboost Light to adiClub members we slyly slipped Mo Salah into the adidas 2023 running film.
Then we invited them to guess on our APP the exact time when Mo rocks the UBs in the film for a chance to snag the pair worn by the Egyptian King during his cameo.
Let the Ultraboost hunt begin.
PERSONAL
According to Kanye West,
The only purpose of Donda is to be the prototype of a hypothetically good album // We have created an Ai model that turns Donda's lyrics into logical prompts to auto-generate the prototype of a hypothetically good album cover on Midjourney.
SPOTIFY / PERSONAL
A handmade gangsta nativity set featuring the most famous rappers ever.
We rewrote the Christmas legend and put it on a website that streamed Rap Christmas songs 24/7 from Spotify during the 2017 holidays.
Starred by: Snoop Dog, Notorious BIG, 2Pac, Eminem, Beyoncé, Flavor Flav, Eazy-E, and Jay-Z.
Tech approach: We created a single landing page with images and texts, then embedded a Spotify Playlist on autoplay mode in the background of the site to set the audio stream.
The playlist was curated by us and had nearly 16 hours of continuous Xmas Hip-Hop music.
NETFLIX / PERSONAL
Solving a crime 30 years later with Google Maps Technology and the help of more than 100.000 people around the world.
Tech approach: We used Google Maps feature “My maps”, then placed the real locations of the crime and set key spots. Then we made our map public so other people could edit it too, Finally, we shared the link on Reddit and blogs.
COCA -COLA / GOOGLE
Special edition of Google’s world-famous action “A year in search”
To show that at Christmas “what we share is stronger”. Coca- Cola joined Google to reveal how the trends that have divided users throughout the year are being left behind during the holiday season, which brings us together around the Christmas spirit.
Tech approach: We created a special edition of the Google Trends platform that allows users to explore the topics that have divided humanity throughout the year, along with the topics that are bringing them together in December using Hot Search, the solution that enables users to see the most popular Google searches in real-time.
U BY KOTEX
For a long time, women’s period has been used to justify, explain and mock their behavior,
The problem is that every time this kind of labeling occurs, it discredits what they think and feel.
We created a global action to show the world that women’s period doesn't define them, they do.
Tech approach: We created an online platform with a feature where women could make their #ITSNOTMYPERIOD statements in four simple steps and then share them on their social media profiles.
AB InBev
For those who left us without saying goodbye.
An integrated project in which I had the chance to lead the digital experience, social amplification and a Live-streaming event based on a beautiful concept from Ogilvy’s creative team.
To capture the ancient-Mexican tradition of dealing with death through poetry, Cerveza Victoria created a poetic film and an online experience compliments to let people write their own poems on a 3D altar and share it as an ode on social media. Closing the campaign, we produced A Loving Goodbye: a live-stream show in which we read users’ poems and paid tribute to late Mexican musicians with performances from artists across genres.
Tech approach: We delivered an interactive WebGL experience, challenged social formats and crafted an interactive live event.
COCA-COLA
Coca-Cola products go beyond just Coca-Cola. What a better opportunity to present all its flavors than the Olympic games? An event where all sports and flavors are welcome.
Tech approach: We created a social campaign in which we challenged formats to create lots of engaging content, from auto skippable ads to interactive IG stories.
A handmade product inspired by pop culture heroes that promise to protect webcams and take care of people's privacy in a cool way.
Thanks to the good Mr. T and Hulk Hogan, computer users will have far fewer worries.
May 5, 2018.
Childish Gambino’s This is America video broke the Internet.
We launched a collaborative/interactive video tool in which people from the Internet, media, and fans could mark their findings over the original video second by second.
In just three days we collected data from more than 1000 people, blogs, and social media comments.
Tech approach: I used an educative online tool by a university, opened the permissions to make it public and collaborative, then I loaded the video from YouTube and embedded the tool with the new settings on a landing page. Finally, I shared the link on Reddit and blogs.
#TEAMMAKESME
A global campaign made along with FC Barcelona to show kids around the world and their parents the importance of belonging to a team and everything they can learn through sports.
No champion can win alone, no champion loses alone.
We made this campaign to say to kids in Latin America that they are not alone, that they have the help of their families and MILO®’s energy to accomplish everything they want no matter what, not even through hard times.
A campaign to show parents that sport is a great life teacher for their kids.
This campaign was a NESTLE® best practice globally and was aired in more than 10 countries in Asia and Latin America.
A fully functional Google Chrome Plug-in that replaces porn websites with random content that invites people to use the Internet in a smarter way.
Tech approach: I coded this project by myself using code repositories from GitHub, then I compiled it and uploaded it to the Google Store using my developer account.
Personal
Scanned memories, a series.
Scans of places, people and things from all over the world.
The ultimate goal of this project is to turn memories and fungible things into everlasting digital artifacts.
Conceived to be NFT’s so people all over the world can own a tangible piece of changing or fungible reality.
NFTs available at opensea.io/Ogscan
How to remind kids to wash their hands regularly?
Showing their favorite cartoons washing their hands before every adventure.
We created a pre-roll campaign showing Peppa Pig, Steven Universe, and the Princesses washing their hands. Then we aired them right before the actual cartoon videos on YouTube.
The videos had an incredible 87% complete view rate.
