Hugo Mario García Moya

IRL:Global CD at MRM Madrid

Online: Content maker @Hgarciamoya

Hit me up:
hoppus128@gmail.com








































Feel like scrolling?








Working on:
Global brand platforms
Techy stuff
Social-first projects

In the fields of:
Sports
Tech
Creative commerce



Digging into:
Culture
Artificial intelligence
Artifacts, clothes & gear
Prototypes
New technologies



Making noise:
D&AD Jury member
100+ awards and counting
Lions, Clios, Pencils and more

Here and There
From Bogotá to México to Amsterdam
to Now Madrid
With stop overs for projects
in Sao Paulo and Chicago

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Avoinding:
Excel sheets
Assholes
Manifestos
Traditional advertising






Approaching:
Strong ideas as foundation
Hands-on leadership
Youth mentoring
Working and letting work
failing, testing & learning
Not dwelling


Global brand platforms
Content
Digital experiences
Artifacts
Digital products
Stunts
Concepts
Brand worlds
Memes
Non-format ideas
Campaigns
Experiments
Prototypes
















I’m obsessed with sports:
All of them
And all about them
Performance
Culture
Athlete bios
Aesthetics
Live games
Data




These are my fav football players:
Ronaldo Nazario
Claude Makelele
Zlatan Ibrahimovic
Thomas Gravessen
Lucho Díaz
Lio Messi
Ronaldinho


Shall we?
No?
There’s more...








I’m a millennial
Born in 1988
Millennials are the new boomers
That’s why I like to work with young creatives
They bring fresh perspective on things
And explain me what’s on
Like saying six seven
And especially what’s not
Like saying six seven when you’re +35




Experience comes with wisdom
And criteria
And it gets easier to know what’s good
And what’s not
Sometimes things feel way easier
You know how to solve things quickly
You pick your fights
You don’t stress anymore
You achieve more, and suffer less
You let the young kids play






I’m really enjoying this:
Maybe because I’m a copywriter
I still write
Also write code sometimes
And prompts
And really love design
And aesthetics
And the mix of them all







My goal is to migrate to tech
And work on digital stuff full-time






Did you know you can infinite scroll this text?

Fun, right?

Sometimes the most engaging things
are the simplest ones

No BS, No extra layers





It's getting late here tho,
this is the time:

I may continue tomorrow.




Where I find inspo at:
Random YouTube comments
Reddit threads
Github
People watching
Traveling
Taking random pics
Or just chillin'








This is my fav song at the moment:
This room is a shambles,
but I think it's fine.
To you, it's untidy, maybe,
to me, it's divine.





That was Tame Impala, btw



But I’m also into:
Hip-Hop
Indie
Electronic music
Hipster music



This is getting long, is anyone there?

I really doubt it
But just in case
Let’s keep going

When I’m not working I’m:

Riding bike around Madrid or Amsterdam
Ttraveling
Working on personal projects
Hanging out with friends
Prototyping
Walking 10K steps per day
Working out at the gym
Hiking
Scrolling
Taking pictures of people & phones